Aldershot Search Engine Optimisation

Business owners know that having a great website is only half the battle when it comes to getting enquiries online. For your website to work hard for you, your customers need to be able to find it.

What is Search Engine Optimisation?

Search engine optimisation (SEO or SEM) is a series of tasks that help your website to rise higher in search engine rankings. To ensure that you are using SEO strategies as efficiently as possible can be time consuming but worth the investment. That is why, I offer comprehensive SEO solutions for companies in Aldershot and the surrounding areas.

Why is Search Engine Optimisation so important?

Think of SEO as a very fast-moving word association game. Say you typed, “Home Alarms in Aldershot” into Google and did a search, you would expect it to bring up a list of companies that provide that service in your area.

There will probably be quite a few to choose from, which may send your website further down the results list if you don’t concentrate on maintaining your rankings. If your website consists of relevant, interesting and unique content you will have a better chance of being ranked higher in the search results.

As a guide, websites that are featured on the first page of Google will go on to receive over 60% of enquiries, with only 10% of visitors bothering to continue to look for goods or services on page 2 or beyond. I have over 20 years’ experience of providing effective SEO solutions for business in the Aldershot area.

Marketing experts understand just how important good search engine rankings are to local businesses and can help you to formulate a strategy to raise awareness for your brand.

Aldershot SEO Services

Website SEO Audits

A website SEO audit will diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.

Competitor Analysis

Competitor Analysis is part of the core SEO work we do as it allows us see how your website is performing in line with your competitors.

Monthly SEO Progress Reports

I constantly monitor your SEO campaign and your website search ranking position for your target keywords. You will get a full report showing where your website ranks in line with your competitors.

Having links to your website helps build credibility for your website and this improves and maintains your search engine rankings. It is important to constantly review your backlinks and disavow links that harm your efforts.

Pay Per Click Marketing

Pay Per Click drives visitors to your website and you are only charged when a visitor clicks your Ad. I manage PPC campaigns for clients to get the best results from their Ads. Doing a thorough PPC Campaign Audit has highlighted common issues that increase your monthly Ad Spend and drive down conversions.

Keyword Research

When writing content or planning a pay per click campaign it is vital that you research your keywords to ensure your content ranks for the right keywords and is visible to the right target audience.

Local SEO Listings

If you are a small to medium sized business, you will want to promote your business to customers locally. I can help improve your website and online visibility for related searches in your area to get more local customers.

SEO Content Writing

My content writers can help breathe new life into your content so it grabs attention and showcases what your business can do. A certified SEO consultant can work their magic on the content to give your site bit of boost.

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