My experience with My360Plus began when they approached me for assistance with their WordPress website. They had faced challenges with a previous freelance developer and were in need of a reliable solution.
Their primary requirement was the addition of a secondary menu in the website’s header, which they wanted to manage directly through WordPress. I developed a user-friendly solution, enabling them to easily update and add links to this menu using the WordPress menu manager.
The WordPress theme initially in use had several limitations, including hard-coded text and links that required programming knowledge to modify. I made these aspects of the website more accessible, allowing the My360Plus team to manage updates independently. This involved reconfiguring the website’s setup, focusing on enhancing usability and client autonomy.
Ensuring mobile responsiveness was a crucial part of the project. I conducted thorough testing across various handheld devices and mobile web browsers to guarantee optimal functionality. This was a vital step in preparing the staging (demo) website for a seamless transition to the live environment, effectively replacing their existing setup.
Following the successful launch of the updated website, My360Plus entrusted me with another significant task: implementing a system for A/B split testing. They sought a method to present different content versions to their visitors, aiming to determine which variation was more effective in generating leads. I provided them with a tailored solution that allowed for efficient and insightful testing of key website sections.
- Successfully integrated a customizable secondary menu into the WordPress header, enhancing website navigation and user experience.
- Transformed the hard-coded theme elements into editable components, facilitating easier content management for the My360Plus team.
- Ensured full mobile responsiveness of the theme changes, leading to improved accessibility and performance on various devices.
- Seamlessly migrated the website from a staging environment to a live platform, ensuring zero downtime and data integrity.
- Implemented an effective A/B split testing strategy, providing valuable insights into content optimisation for lead generation.